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Rabu, 07 Januari 2009

About Blog: Reason for Bloging

Writing a blog is an exi=citing activities in your day. But u know why? There is no single reason to write a blog, as it very much depends on your motivation. Nevertheless, blogging can have a number of benefits, whether it is to help boost the presence of your business online, or just to share and debate ideas with like-minded people.

Jeremy Wright discusses some of the reasons that people blog in his post Why Blog, Zat Is Ze Qwestion":

"Blogging's something for anyone and everyone. I can't think of anyone who can't benefit from knowing more people, never forgetting a thought again and improving on their thoughts with little or no effort.

For some blogging will be like a diary: a historical record of their thoughts at a moment in time.

For others it'll be like speed-networking. You get to know people in a shallow way and then develop a relationship."

So whether you use blogging as you might a photo album, to record your memories, or as a great way of connecting to other people who share the same interests or business goals as you, there are plenty of reasons to give it a shot.

Deborah Ng thinks up a good few more, including:

* Recognition - the chance to develop a following and stand out as a subject area expert

* Employment opportunities - the opportunity to be discovered by a potential employer, or have a body of work to show off at your next interview

* Revenue - the very real chance to make money from your online writing, whether directly through advertising or indirectly through spin-off publications, speaking engagements, consultancy and all manner of other revenue generating means

For business owners the imperative is even greater. For one thing, search engines favour websites that are updated regularly, and blogging is a great way to make sure that your content is always fresh, and thus regularly checked in on by Google and company. This gives you a much better shot of appearing high in the results of Google search.

Another great reason is supplied by Corporateblogging.info:

"In a forum where your main objective not is to sell, you'll have a more personal relationship between you and your customers. Blogs are a fast way to join the customers' discussions, provide tips and insights or receive feedback."

So whether you want to reach out and communicate with fellow hobbyists, give your customers an opportunity to interact with you, or boost your online presence, blogging is a great way to go about it.

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